Do your Google Adwords ads, banner ads, e-mail marketing campaigns, etc. point your visitor to your homepage? If so, you need to read this blog post.
It’s important to have continuity between your ads and the page visitors first enter your site. We’ve all clicked on ads that promoted a specific product or a special offer only to be driven to the company’s homepage that has no mention of that offer or product. It’s frustrating and most people won’t take the time to search the site for what the advertisement was promoting. Why spend money marketing your product and service only to frustrate and turn away potential customers? Building continuity between your ad campaigns and your landing pages will increase your online sales conversion. [click to continue…]
Continue Reading 3 comments Conversion, Google Adwords, Online Marketing, SEM, SEO, eCommerce
