Home >

Posts tagged as:

e-Commerce

Two Simple Questions That Could Double Your Online Profits

by Damian Raffele on December 2, 2009

Do you know the answers to these 2 simple questions?  The answers could be the path to doubling your profits.

If I were to ask you two basic questions about your website I would wager, that like most web proprietors, you couldn’t answer them off the top of your head.  Here are the questions:

  1. What is your conversion rate?
  2. What is the amount of your average sale?

Most people don’t know or pay attention to their web analytics.  This is because they either don’t understand the importance of analyzing their metrics or they don’t know how to use the data they have.  Why should you care about a bunch of stats anyway?  Isn’t it just enough to know how many people visit your website?  If you send enough traffic to your site won’t those visitors magically turn into buyers?  What if I were to tell you that paying attention to your web stats was the beginning of the path to doubling your profits and it wouldn’t cost you a dime to do it.  Would it be worth your time to learn about analytics and to start paying attention to them? [click to continue…]

Continue Reading 3 comments Conversion, Google Analytics, Online Marketing, eCommerce

Where Should You Focus Your SEO & SEM Efforts?

04.16.2009

Google is clearly continuing to dominate the search engine market.  Nielsen Online reported this month that Google has a 64.2% share of the search market, with Yahoo trailing in second with a 15.8% share of U.S. searches.
Top Search Providers for March 2009
I’m not saying to ignore the smaller search engines as they may be less [...]

0 comments Read the full article →

Using Landing Pages For Your Marketing Campaigns Such As Google Adwords Will Increase Your Online Sales

03.19.2009

Do your Google Adwords ads, banner ads, e-mail marketing campaigns, etc. point your visitor to your homepage?  If so, you need to read this blog post.

It’s important to have continuity between your ads and the page visitors first enter your site.  We’ve all clicked on ads that promoted a specific product or a special offer [...]

3 comments Read the full article →

Risk Doesn’t Always Equal Success. Why Good Web Businesses Sometimes Fail and Mediocre Ones Succeed.

03.05.2009

As a fellow entrepreneur, I understand taking risk.  That’s our life, isn’t it.  Putting everything on the line for that one chance of being successful, of making it on our own.  It’s sort of like going to Vegas and putting it all on black.  However, merely having a good concept and taking the risk to [...]

1 comment Read the full article →