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Conversion Rate

Two Simple Questions That Could Double Your Online Profits

by Damian Raffele on December 2, 2009

Do you know the answers to these 2 simple questions?  The answers could be the path to doubling your profits.

If I were to ask you two basic questions about your website I would wager, that like most web proprietors, you couldn’t answer them off the top of your head.  Here are the questions:

  1. What is your conversion rate?
  2. What is the amount of your average sale?

Most people don’t know or pay attention to their web analytics.  This is because they either don’t understand the importance of analyzing their metrics or they don’t know how to use the data they have.  Why should you care about a bunch of stats anyway?  Isn’t it just enough to know how many people visit your website?  If you send enough traffic to your site won’t those visitors magically turn into buyers?  What if I were to tell you that paying attention to your web stats was the beginning of the path to doubling your profits and it wouldn’t cost you a dime to do it.  Would it be worth your time to learn about analytics and to start paying attention to them? [click to continue…]

Continue Reading 3 comments Conversion, Google Analytics, Online Marketing, eCommerce

Using Landing Pages For Your Marketing Campaigns Such As Google Adwords Will Increase Your Online Sales

03.19.2009

Do your Google Adwords ads, banner ads, e-mail marketing campaigns, etc. point your visitor to your homepage?  If so, you need to read this blog post.

It’s important to have continuity between your ads and the page visitors first enter your site.  We’ve all clicked on ads that promoted a specific product or a special offer [...]

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