My Resume

Damian Raffele

Contact Me – www.Raffele.com/Contact

Read my Internet Marketing Blog: www.Raffele.com

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ONLINE MARKETING PROFESSIONAL

INTRODUCTION

Marketing executive with over 12 years of marketing and sales experience with proven results.  A marketer with a keen understanding of technology, especially web technology and how to use it properly in sales and marketing.

Hands-on knowledge as well as vast experience in creating, managing and motivating teams, with a continuous track record of meeting deadlines and coming in under budget.

CORE COMPETENCIES

  • Internet Marketing
  • Marketing Strategies
  • e-Commerce
  • e-Commerce Conversion Optimization – turning visitors into customers
  • Direct Marketing and Direct Sales
  • Maximizing Marketing Budgets – reducing acquisition costs
  • Web Analytics – Google Analytics, Web Trends, Hitbox, analysis of web statistics
  • SEM – Search Engine Marketing: Google AdWords, SEM campaign management
  • SEO – Search Engine Optimization: natural / organic search engine optimization
  • Information Architecture
  • Web Site Usability
  • Lead Generation
  • Traffic Building
  • Social Media
  • Website Development Projects

PROFESSIONAL EXPERIENCE

ResultsGuys                     2008 – present

Online Marketing Consultant

Provide clients with successful strategies on improving e-commerce revenues and lead generation campaigns.  This is done through careful analysis of the client’s web analytics, competition, the overall marketplace and the implementation of the ResultsGuys proprietary continuous optimization system, which encompasses proven direct marketing and sales practices as well as continuous testing of headlines, copy, page layout, etc. to determine what performs the best in converting visitors into customers or leads.

NESTLÉ PURINA PETCARE COMPANY                   2005 – 2008

Managing Director of Marketing and Internet for PurinaCare, 2007 – 2008

Business Consultant, 2005 – 2007

Co-founded and launched a multi-million dollar startup company, PurinaCare Pet Health Insurance, for Nestlé Purina.  Developed overall marketing strategy, with a special focus on internet marketing and e-commerce.  Additional areas of responsibility included; business development, product development, general business strategy and IT systems planning. (PurinaCare.com)

VSURV                   2004 – 2007

Co-founder and Partner

Co-founded and provided internet marketing and systems strategy for VSurv, a company that provides automated web-based client satisfaction measurement for veterinary hospitals. (vsurv.com)

VETERINARY PET INSURANCE                   2000 – 2004

Director of Online Marketing and e-Business

Revolutionized Veterinary Pet Insurance (VPI), a 20-year old traditional brick-and-mortar company, into a true e-business company, which played a pivotal role in the company becoming profitable.  Managed the creation and development of multiple websites, e-mail marketing and viral marketing campaigns.

Created and implemented new online marketing strategy, which immediately increased e-commerce revenue by 97% within three months.  Within only a few years, increased new e-commerce sales by over 5,000% equating to over $17 million per year. Launched an online affiliate program, which became a huge source of new business while having a low acquisition cost. Achieved #1 ranking on Google and Yahoo for keywords such as the coveted phrase “pet insurance”.  (petinsurance.com)

FAIRMONT PRIVATE SCHOOLS                   1999 – 2000

Marketing Coordinator

Implemented market research projects used in focusing marketing strategy, which resulted in record enrollments.  Major research projects included competitive analysis, customer modeling and new campus site analysis.  Took initiative to develop robust corporate website.

HOPE INTERNATIONAL UNIVERSITY 1996 – 1998

Associate Director of Admissions

Responsible for marketing functions of the Undergraduate Admissions Office.  The freshman classes for 1997 and 1998 were the largest in the University’s 70-year history.  Increased student enrollments in territory by 24%.

AMERICAN SUZUKI MOTOR CORPORATION                   1995 – 1996

Sales Development Intern

Created and enhanced statistical market research reports, which were utilized by the corporate offices in Japan.  Completed market research projects used in the development of a new motorcycle.

EDUCATION

M.B.A.        Marketing             Hope International University          2000

B.A.             Management       Hope International University           1997

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