About Me

DAMIAN RAFFELE – Damian has over 12 years of online marketing and sales experience including 9 years of experience in the pet industry. After completing his MBA, Damian became the Online Marketing Director for Veterinary Pet Insurance, a Nationwide Insurance company. He and his group developed and successfully implemented a ground-breaking internet marketing strategy which turned a stagnant 20 year-old company into an e-commerce powerhouse. With Damian’s guidance, VPI’s e-commerce revenues grew by over 5,500%, from less than $300,000 per year to over $17 million in new annual online business. During Damian’s tenure, VPI grew from about $15 million to $120 million in gross revenue.

Since leaving VPI, Damian co-founded vSurv, an online consumer analytics company, which was eventually sold.

He also helped co-found and launch PurinaCare Pet Health Insurance for Nestlé Purina PetCare Company.

Damian holds both a BA and MBA from Hope International University with emphasis on international business and marketing. In 1998 Damian’s MBA thesis on internet marketing won him the recognition of the faculty, his peers and several accolades for innovation in this then new industry. His love for marketing and innovation ultimately led to his career as a leading online marketer.