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From the monthly archives:

March 2009

Using Landing Pages For Your Marketing Campaigns Such As Google Adwords Will Increase Your Online Sales

by Damian Raffele on March 19, 2009

Do your Google Adwords ads, banner ads, e-mail marketing campaigns, etc. point your visitor to your homepage?  If so, you need to read this blog post.

It’s important to have continuity between your ads and the page visitors first enter your site.  We’ve all clicked on ads that promoted a specific product or a special offer only to be driven to the company’s homepage that has no mention of that offer or product.  It’s frustrating and most people won’t take the time to search the site for what the advertisement was promoting.  Why spend money marketing your product and service only to frustrate and turn away potential customers?  Building continuity between your ad campaigns and your landing pages will increase your online sales conversion. [click to continue…]

Continue Reading 3 comments Conversion, Google Adwords, Online Marketing, SEM, SEO, eCommerce

Overwhelmed By Your Google Analytics Web Stats? Use Key Performance Indicators (KPI’s).

03.15.2009

If you currently use Google Analytics or another web analytics program, you may be overwhelmed by the amount of different website data available for you to analyze.  If you are looking at too much data on a regular basis, it may cause what is called paralysis by analysis.  Looking at and attempting to analyze too [...]

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Risk Doesn’t Always Equal Success. Why Good Web Businesses Sometimes Fail and Mediocre Ones Succeed.

03.05.2009

As a fellow entrepreneur, I understand taking risk.  That’s our life, isn’t it.  Putting everything on the line for that one chance of being successful, of making it on our own.  It’s sort of like going to Vegas and putting it all on black.  However, merely having a good concept and taking the risk to [...]

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